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User Acquisition Manager

Kek Entertainment

Kek Entertainment

Posted on Tuesday, January 16, 2024

What is important to us:

  • Expertise in Mobile sources such as Google Ads, Facebook Ads. Knowledge of AppLovin, Unity is a plus. ASA experience is a plus.
  • Deep understanding of MMP (Mobile Measurement Partner) principles, including AppsFlyer, Adjust, Singular, etc.
  • Practical skills in working with SKAN.
  • User acquisition experience for games or similar mobile products.
  • Experience working in cross-functional teams with designers, analysts, backend developers, and others.
  • Knowledge of the web/desktop environment in user acquisition is an advantage.

What is to be done:

  • Soft launch and global launch for a crossplay project.
  • Analysis of the customer acquisition funnel.
  • Testing hypotheses for creatives, landing pages (LPs).
  • Development and implementation of strategies for user acquisition.