Product Analyst

Kek Entertainment

Kek Entertainment

IT, Product
Posted on Tuesday, January 16, 2024

What is important to us:

  • Proficiency in Python and SQL for data analysis and visualization.
  • Knowledge of product and marketing metrics.
  • Ability to analyze and design A/B tests.
  • Understanding how to analyze various mechanics in games, researching player behavior, and determining the success of updates.
  • Ability to visualize data in a non-analyst-friendly form.
  • Understanding of marketing operations and marketing analytics would be an advantage.
  • Knowledge of monetization and retention mechanics in mobile games, deep understanding of industry trends.
  • Ability to use data analysis to identify key growth opportunities and formulate a product strategy to achieve key metrics.
  • Excellent communication skills – active interaction with producers, game designers, marketing teams, developers, and testers will be required.
  • Understanding that an analyst is not just a layer between data and the rest of the team, but a full-fledged game designer/producer with a focus on data analysis.

What is to be done:

  • Drafting technical specifications for the integration of analytical events into the project, based on the product's functionality.
  • Formulating hypotheses and events for new features before they are sent for development.
  • Creating, updating, and improving dashboards within the chosen analytics system.
  • Compiling analytical reports based on data and identifying growth points. Proposing improvements to metrics based on the conducted analysis.
  • Researching the effectiveness of marketing campaigns and generating reports on procurement efficiency. Working with predictive models of traffic profitability.
  • Designing and conducting A/B testing to optimize the product.
  • Participating in the development of an internal data collection, storage, and analysis system.