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User Acquisition Manager

Fliff

Fliff

Austin, TX, USA
Posted on Monday, April 1, 2024
Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game.
We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming.
Job Summary:
We are seeking a highly data-driven and creative problem-solver to join the team responsible for all the paid marketing campaigns and app store optimization initiatives. The successful candidate will play an integral role in the paid media planning, regular monitoring, and effective execution of the various user acquisition initiatives to meet our growth and profitability goals.

The Role Itself

  • Manage the entire budget and optimize its distribution across multiple channels (e.g. META, Tik-Tok, Apple Search Ads, Google, DSPs, and other partners) to maximize player growth and profitability.
  • Lead the day-to-day campaign optimization across all our major performance marketing channels and partners.
  • Collaborate on building the right ASO (App Store Optimization) strategy and tactics for Fliff.
  • Influence the ad creative strategy, creatives’ experimentation, and bring new ideas to improve ad creative performance.
  • Stay abreast of industry trends, UA best practices, and regulatory changes to drive user acquisition efficiencies.
  • Manage relationships with our external agencies and different advertising media partners.
  • Lead the regular reporting of campaign optimization, user growth, and the results of UA experimentations.

Experience Required

  • 3+ years of relevant experience in user acquisition, performance marketing, and/or media buying on most of the big ad networks for mobile sports apps/games.
  • Strong analytical skills, especially when it comes to interpreting campaign optimization, LTV, ROAS, cohort measurements etc. Familiarity with SQL is a plus.
  • An experience in working with MMPs (AppsFlyer, Adjust etc.).
  • An experience in ASO (App Store Optimization) and familiarity with ASO and Ad intelligence tools (Data.ai, Sensor Tower, Mobile Action etc.)
  • Proven ability to effectively communicate across cross-functional teams.
  • An understanding of various attribution methods, SKAN and the changing privacy landscape is a major plus.
  • Bachelor’s degree.

Benefits

  • Top tier compensation + benefits package.
  • Flexibility to work from the company’s office or remotely.
  • Opportunity for professional growth in a dynamic and international environment.
  • Informal, friendly and knowledge-sharing environment.
  • An interesting and challenging job that allows you to explore paths to creating successful software solutions.
We are a multinational company with our headquarters based in Philadelphia, and offices in New York, Austin, and Sofia, Bulgaria. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is welcoming and friendly, and the work that we do is always interesting and rewarding. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is:
Welcoming and Friendly
We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive, we’ll make Fliff better for employees and customers alike.
Lively and Creative
We respect and value each other’s ideas, experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.
Stimulating and Rewarding
We know bright minds love a challenge, and we understand your desire to see your hard work pay off. We’ll make sure your daily tasks align with your career ambitions as we grow together.